It’s important that you leverage Instagram for your own business, but once you start, it can be difficult to discern whether you’re genuinely successful. Without the right metrics, you’ll never know if you could be doing more to engage your audience or grow your following.
There are plenty of Instagram analytics apps to help you keep track of your progress and discover areas for improvement. Here, we’ll focus on the best free Instagram analytics apps, so you can focus your money and endeavours on the Instagram content itself.
Image via Later.com
If you have a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insights. The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account’s impressions and reach.
Additionally, you can compare your original post with a promoted version of the post to figure out if your paid endeavors are working. Unfortunately, you can only use the tool within the app( there’s no desktop version ), and it’s not the most user-friendly, but it provides a good basic overview of your Instagram analytics for both individual posts, and your account as a whole.
Iconosquare is a three-in-one Instagram solution for social media marketing. The platform allows you to schedule new posts, monitor what people are saying about the industry( or your brand ), and of course track your Instagram analytics. These analytics demonstrate you tendencies related to engagement, impressions, your posts’ reach, and even how your Instagram Stories are performing.
Iconosquare also includes hashtag and challenger tracking, allowing marketers to compare themselves against the individuals and topics they care about. The platform comes with a two-week free trial, as well as a variety of free tools such as a full Instagram Audit.
Squarelovin’s free Instagram Insights tool offer most of the information you’d need to conduct an analysis on your progress over the year — for instance, you can obtain a monthly analysis on your posts, or a history of your posts broken down by month, day, or even hour. Additionally, the tool offers insights into your followers’ interests, and how to drive farther engagement to your posts. You can even figure out the best time to post, depending on when your adherents are most likely on the app.
Crowdfire lets marketers to schedule posts, measure their performance, and way mentions of their brand, as well as curate content related to their industry from all over the internet. The product delivers article and image recommendations from other websites, helping marketers expand their visibility when considering what content to include in their Instagram strategy.
Crowdfire’s analytics tools visualize your Instagram data in several user-friendly charts. They also drill down into a number of advanced metrics that indicate you how you’re performing over long periods of time.
Used by Kenneth Cole, Sonos, and plenty of other big brands, Pixlee offers an impressive free tool. It allows you to create shareable reports that you can distribute to your entire marketing squad, and analyze metrics to figure out how to drive more involvement and attract new adherents. Additionally, the tool helps you find influencers or brand advocates promoting your products, so you can create more effective influencer campaigns.
While it doesn’t offer its Instagram Analytics tool for free, Union Metrics does offer a free monthly Instagram checkup. The checkup tells you which hashtags will increase your participation, which posts resonate best with your audience, and what time your followers use the app. While the tool can’t give you analytics beyond 30 days, it’s a useful alternative for taking a look at short-term themes and patterns, and learning how you can quickly improve your metrics.
Image via Socialbakers Support
While admittedly not the most visually appealing tool in the listing, Socialbakers still offers critical info, including your most liked and most commented on posts, and your top performing filters. Additionally, Socialbakers offers an Instagram Report, which compares your own Instagram account to your competitors’, to see where you fall in the industry and what you can do to improve.
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